The Ultimate Value® Series by Novello is a once-a-year offering of our most loved, best-priced lab-grown diamond pieces. The collection includes a full range of fine jewelry: engagement rings, wedding bands, solitaire pendants, diamond earrings, tennis bracelets, and men’s rings — all crafted in 10K white or yellow gold. You'll find classic styles like solitaire, three-stone, and plain bands, as well as standout pieces with center stones from 1 Ct. to 3 Ct., and total carat weights up to 5 Ct. Shapes include round, oval, emerald, pear, and radiant, carefully selected for maximum brilliance and lasting value. It’s Novello craftsmanship made exceptionally accessible — but only for a limited time.

Not at all. Every diamond in the Ultimate Value® Series is hand-selected for its beauty, cut, and overall brilliance. We simply spend the year sourcing the best stones at the best rates — and pass that value on to you.

This special collection typically launches near the end of the year, with new editions released annually. It's a limited drop — once these pieces sell out, they’re gone until the next season.

 Because of their exceptional pricing and limited availability, most Ultimate Value® pieces are not customizable. However, the designs are classic and versatile — made to suit a wide range of tastes and occasions.

 Because the Ultimate Value® Series is a highly limited annual release, each customer may purchase only one piece per year under their name. We source a select number of our finest lab-grown diamonds all year long — and once they’re gone, they’re gone. This policy ensures more of our community can experience Novello’s best value of the year. If you see a piece you love, don’t wait — these don’t come back until next year.